BTSŌĆÖs ŌĆ£DynamiteŌĆØ landed at No. 1 on the Billboard Hot 100, and its music video has surpassed 300 million views within 15 days of its release. And with such popularity, milk companies are enjoying the unexpected rise in milk sales. After Jungkook posted a picture of him drinking a cup of milk on Twitter, Got Milk, an American advertising campaign that aims to promote milk consumption, even retweeted JungkookŌĆÖs post, ŌĆ£Does Jungkook start his day with a cup of milk or do we start our day with him?ŌĆØ French dairy brand Les Produits Laitiers also commented, ŌĆ£So weŌĆÖve been trying for 2 years and they get 2 million likes on a picture of a glass of milk? Very well.ŌĆØ According to Allkpop, ŌĆ£The most surprising of all is how Milk got a little spike up in US Economy according to Trading Economics after JungkookŌĆÖs recent milk tweet, with an increase of 1.62% on that day, after a yearly retrogression equal to (-4.09%). Milk also became the Top #1 related topic to JungkookŌĆÖs name, causing a breakout.ŌĆØ Now, what will be the next item to enjoy ŌĆ£The Jungkook EffectŌĆØ? Source (1, 2)
